The Truth About All Those Big Product Launches

Hi,

Marlon here.

What's the truth about all those product launches? The truth is the reason big name marketers do them is because people BUY when they see all the social proof.

Actually, it's a little jacked up.

You could send a sales letter out to your list. And they wouldn't buy. But if 3 or more other big name marketers promote your product, THEN they'll buy it. It's totally illogical. But how social proof driven our market is.

The basis of social proof is illogical. More people endorsing, saying or promoting something does NOT make it more valid. But I think it's the book The Red Queen that points out how we are hard wired for survival based on things that happened thousands of years ago. And one of those is the TRIBE. And if you went AGAINST the tribe, you would die.

This is like hard wired into our brains.

Crazy stuff.

Crazy that my own customers may not buy from me unless I do reciprocal deals to get some other friends to email the offer so my own customers will see the validity in it!

Of course, there ARE ways to get out of this TRAP. And a trap it is.

But that would be another post.

For now, gather and use ANY and every form of social proof you can.

It simply works. Right or not. Logical or not. It works..

Marlon