The Truth About All Those Big Product Launches

Hi,

Marlon here.

What's the truth about all those product launches? The truth is the reason big name marketers do them is because people BUY when they see all the social proof.

Actually, it's a little jacked up.

You could send a sales letter out to your list. And they wouldn't buy. But if 3 or more other big name marketers promote your product, THEN they'll buy it. It's totally illogical. But how social proof driven our market is.

The basis of social proof is illogical. More people endorsing, saying or promoting something does NOT make it more valid. But I think it's the book The Red Queen that points out how we are hard wired for survival based on things that happened thousands of years ago. And one of those is the TRIBE. And if you went AGAINST the tribe, you would die.

This is like hard wired into our brains.

Crazy stuff.

Crazy that my own customers may not buy from me unless I do reciprocal deals to get some other friends to email the offer so my own customers will see the validity in it!

Of course, there ARE ways to get out of this TRAP. And a trap it is.

But that would be another post.

For now, gather and use ANY and every form of social proof you can.

It simply works. Right or not. Logical or not. It works..

Marlon

Check out my sales letter blog on Blogspot

Hey,

This is my other blogspot blog:

Sales Business Letter

http://www.sales-business-letter.com

Marlon

The Truth About Facebook Marketing

Marlon here.

The truth about Facebook marketing is I didn't think it was that useful.

What I've found out is there is a way to send a broadcast to friends who then broadcast it to THEIR friends!  You can also promote your rss feeds on Facebook.

Marlon

A clever Internet marketing idea

Hey,

So check this out. On Facebook someone is running a group on
how they are going to make $10,000 in 30 days on Facebook.

Clever idea.

You go to a social networking site and your posts are about how to
make money or do Internet marketing USING the site people are
on!

Great idea.

Marlon

Just Put Up A Tripod Site!

Hi,

Well, it's kinda ugly but it's up:

http://marlonsand.pfu.tripod.com/truth-about-internet/

Check it out. What's your opinion on the truth article below?

Marlon

More Truth About Internet Marketing

Hi,

Marlon here.

There are more videos and posts I have that reveal the truth about Internet marketing.

Selling On The Internet

Sales Letters or Sales Letter

https://twitter.com/marlonsand

The last link is my Twitter account where I post fairly often. Finally, there is my regular blog I blog to probably weekly:

Internet Marketing Strategy and Secrets

If you have comments, you can post them on the above blog. I check it fairly regularly. This blog is more a test to see if I don't update it often, does it get deleted? I'm just curious mostly.

I like Blogger but I've always heard they'll delete blogs if they aren't updated very often.

Marlon

Truth About Internet Marketing Revealed!

The Truth About Internet Marketing

by Marlon Sanders

What's the truth about Internet marketing?

It seems like a LOT of people who have home-based businesses are doing quite well on the Internet and have escaped their dreary 9-5 jobs. Others still struggle.

What makes one person succeed and another one fail? What's really the truth?

What I've noticed is that people who make it in home-based businesses and Internet marketing in specific have several things in common:

1. They keep at it over an extended period of time.

Over the past 10 years, I've spoken at over 120 seminars around the world. It seems like I'd see the same people at the seminars over and over. They'd buy all my products. They were going through the "learning phase."

But then, one day, the learning phase ends and the action phase begins. All of a sudden they start doing marketing, creating products, promoting and selling. Before you know it, these people go on to grow very successful businesses.

Not all. But many. From my observation over the years.

2. They focus on what they're good at and get help on the rest.

My friend Yanik Silver isn't good at technical stuff on the computer. From day one he hired people to help him on the technical stuff. Very smart. If you can't write, hire a freelancer from elance or one of the many outsourcing sites.

Or find a way to get around it. Another friend of mine is Matt Bacak. Matt isn't good at writing. So he hires people to write articles and press releases for him. And he uses online videos and teleseminars to sell instead of writing long sales letters.

That works too.

3. Take advantage of your unique skills.

I was a writer by trade. So I focused on writing things. Creating info products. That sort of thing. But I don't have good attention to detail. So I never tackled things that require it like ppc or seo.

Whatever you're good at, DO! And if you aren't good at it, outsource.

Wherever you are, I've been there.

I remember when I was trying to learn this business pre-world wide web days. Back then, we had AOL and Compuserve. I mean, the BIG secret everyone got excited about was that if you had people request a free report and you manually typed their name into the return email, you'd like double or triple response!

I remember when I had to buy deodorant with all pennies. I remember when my car smoked like a bomb. I remember flying a quarter million miles in 1 1/2 years speaking at seminars all over the U.S. and around the world.

I've been at the top of the game. I started beneath the top of the barrell. I've been everywhere in between.

What I can tell you is marketing (whether online or offline) is a crazy, wonderful, ever-exciting, always intriguing thing to do with your life. You have to be a bit crazy to wanna be in this business. But at the end of the day, how else is there to live?

Marlon Sanders

For free articles, videos and podcasts, visit Marlons blog at:

Truth About Internet Marketing Blog

Info Product Creation: Create, Sell and Promote Your Own Info Products

Sales Letters -- Create Your Own Sales Letters In A Jiffy With This Sales Letter Creation Software. Check out my Hub Page!

You have permission to republish this article in tact on your blog, article directory or web 2.0 sites.

Copyright 2008 Higher Response Marketing, Inc